Founder: Roy Choi
When: April 7 2010
Address: 3300 Overland Avenue Los Angeles, CA 90034
Phone no.: (310) 287-0337
Opening Hours:
Tues-Sat 11:30am-2:30pm
Take-Out, Online Orders Only
Tues-Sat 5:30pm-11:30pm
Take-Out, Order Online, Dine-In
Prices: Appetizers, $4 to $10; larger plates, $8to $12,  desserts, $4 to $8.
Parking: Street, private lot


Marketing Strategies: Facebook/ Twitter, Yelp, Youtube
Demographics: Diverse crowd, Palms area (ABC News was interviewing when we visited)

“Mexican and Korean Fusion Food”: It is a sister restaurant of Kogi BBQ Truck but it focus on bowl style (started by the Kogi Family) –
“Refrigerator food” – not really “Asian Fusion” but using ingredients to create new, great flavors – what Roy grew up with and loved as a child but didn’t really want to share and show with others.
“Community food” – dining experience, not just the food itself.  One table attached to the wall for individual eating, one long table in the middle for quick eats and to-go’s and two long tables and benches to eat with a group of people.  A sense of “do it yourself” and “trust” for drinks and take-out condiments.  The kitchen is open and visible from the cashier.
“Family food” – the man with the thumbs up on the logo is the father of Natasha Phan, a former Kogi intern and current Director of Business and Marketing. (see picture on websites below)


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